You already know that building high quality backlinks to your website is an important element of any SEO checklist and in moving to the top of the search engines for your chosen keywords.
How do you firstly find authoritive websites and how do you get them to link to you though?
Below is a list of 30 tactics and methods you can use to build high quality links to your small business website. Some of the methods will be perfect for the industry you are working in, while others will be more difficult to adopt. Either way there is something below for every small business owner to start building backlinks to his/her website.
1) Create content for other websites
Guest posting is still a great way to build quality backlinks to your site, despite what you may have read.
There are various ways you can find good opportunities:
Google Search Strings:
- Keyword/yourCompetitorName + “guest blog”
- Keyword/yourCompetitorName + “become a contributor”
- Keyword/yourCompetitorName + “guest blogger” + inanchor:contact
There are loads more here
You could also find opportunities via Twitter with the following search:
Or by visiting a site like Alltop that curates the content from the best blogs in a large number of industry categories.
2) Search for mentions of your business or website
A simple Google search using your brand name or an online tool like mention is likely to uncover reports, reviews and general mentions of your business from websites that haven’t linked back. Shoot the site owner an email asking very kindly if he/she could include your link, explaining it will benefit their readers.
3) Provide testimonials & reviews
Contact suppliers, contractors, caterers (anyone that supplies your business with a service or product). Offer to provide them with a review, asking if they could link back to your website within the testimonial. The majority of businesses love displaying testimonials – it’s great for business.
4) Offer to send influential bloggers your products or to try your service out in exchange for a review
Selling food products? Contact food bloggers, Kids products? Contact Mummy bloggers, Beauty products? Contact fashion/lifestyle bloggers. Many will be more than happy to provide a review and link back to your website on their blog for receiving a free product.
5) Offer organisations an exclusive discount
Many of the largest organisations in the world are proud to provide their members with exclusive discounts. Saga holidays, London Metropolitan University (educational link), The BBC Good Food Guide are just examples of massive publications who will provide you with a link back for providing an exclusive discount for their members.
6) Join Associations/Organisations
Make sure they are relevant and or local to your business. Many of them will have members directories which is the prefect place to get a link back to your website.
7) Reverse engineer your competition
You should already know who your main competitiors are online. If you don’t, a google search for your chosen targeted keywords will tell you.
Put their sites through a backlink checker tool and try and obtain their strongest backlinks using the methods you see in this article.
They are ranking on the first page for a reason – the strength of their links!
8) Submit to directories
It’s true that Google deindexed many low quality directories, which has resulted in many business owners and SEO’s reluctant to submit sites to business directories.
Link building has to make sense, submitting to high quality, relevant directories makes perfect sense for many websites & businesses – it’s advertising right?
Many of the high quality directories will charge you to submit, but if you have an SEO budget it’s well worth spending a little cash on this.
Here are a few to get you started:
If you want to find more, why not add put some of the sites that have submitted to the same directory category as you through a backlink checker tool. Chances are they have submitted to more directories.
9) Recipricol Link Building
This again is a bit of a talking point
Does it work?
Will you get penalised?
Should you use a third site?
If it makes sense then it should work.
For example if you have an accommodations business it’s likely you will provide a local attractions page for your website visitors. Approaching local attractions asking them for a link within their local accommodations resource, explaining you have promoted them on your site also makes sense, job done.
10) Sponsored Posts
Many bloggers will allow you to promote your business on their website via a sponsored post. You should identify the most relevant, authoritive sites to post on. Cold hard cash will probably have to be exchanged, so make sure it’s worth it. Be prepared to do a little haggling!
11) Create authority content
This old chestnut! While the phrase “Just create quality content and you will receive all the powerful backlinks you could ever need” is very unlikely to happen without any promotion, creating exceptional content and building links to it, promoting it, basically getting it infront of as many interested eyes as possible is a great way to build backlinks.
12) Best of blog posts
Site owners love creating these types of posts, it’s authority content! 25 Places To Visit in London, 15 Best Designed Cake Making Websites, 6 Best Holiday Parks In The UK etc. Find them relevant to your business, reach out, butter them up and ask to join the party, providing them with your URL of course!
13) Submit your website for feedback
Friendly advice from “experts” never goes a miss – layout, conversion potential whatever. Submitting your website to feedback sites will provide you with as much advice as you need – oh and often an authoritive backlink back to your website!
14) Broken Link Building
In a nutshell you find broken links on websites you believe would be a good fit for a link back to your website and contact the site owner informing them of their broken links. Because you have done them such a kind favour (who wants broken links on their website) maybe they could repay you by linking to your similar site?
I could have included this in create authority content, but I’m going for large number of ways to build backlinks in order for this article to become authority content!
I like infographics because I’ve found it’s often an easier sell than content.
For example, a webmaster that has a piece of content on “How to cook the perfect Sunday dinner” will be more likely to embed an infographic (with link) on this topic, than they would just linking to a relatively similar article.
You also have the option to submit to infographic sites, providing further opportunities.
It will cost about £200 to get a half decent infographic, that will do the job perfectly.
16) Blog Network
Not for the faint hearted! Is it against Google’s TOS to buy authoritive domains and build out websites solely for the purpose of backlinks – yes it is. Have they targeted this kind of method in recent updates – yes they have.
What’s stopping you building out relevant sites, with the user in mind but also providing the opportunity to link back to though?
Expired domains can be costly and building out several sites will not be cheap, you need to work out if the investment will be beneficial.
17) Discussion Boards
Make use of discussion boards, by providing relevant answers backed up by content on your website (include link) to questions.
Quora is a good one, there are plenty more!
18) Start Relevant Threads In Forums
There are forums for the majority of industries and niches. Start a thread providing advice, a review – whatever. Include a link to supporting content on your website. To find forums in your industry click here.
19) Press Releases
We submit newsworthy stories to local publications for clients frequently. Although the links aren’t that powerful, they are from publications which are geographically related to the business. If we can’t find a newsworthy angle, we normally just run a competition and give something away.
20) Round Up (“expert”) Posts
Is their a major talking point in your niche, a common question people are looking for the answer to.
Why not ask people you know can provide you with a good explanation and publish a round up post on your website.
Many of the “experts” will link to the post and promote via their social media channels.
21) Network Offline
Speaking to people face to face with the same request as via an email is often a lot more effective. If you attend networking and business events anyway,then start using it as an opportunity to broach the subject of backlinks.
If you don’t attend these type of events, maybe you start?
22) Social Media Websites
Google My Business, Twitter, Facebook, Pinterest and Linkedin should all include a link back to your website.
Will adding links to these social media sites rocket propel your website to the top of the search engines? Most definitely not.
It does help to connect the dots though.
23) Develop or create a unique or handy tool
Is there a piece of software or handy tool you can develop to help people in your industry? Don’t worry you can hire a developer reasonably cheaply to build a relatively simple tool.
This works because it’s rare. Millions of site owners are producing content on a daily basis, not many are providing handy tools for an industry problem. People are way more likely to provide you a link for going that extra mile!
24) Link Out
In many instances your website will be a social tool, start spreading some love and link out to other relevant websites and informing them of this.
Often a link to them will be enough to get a link back.
25) Create Templates
Similar to creating a unique or handy tool. Business card templates, a WordPress theme? If it provides a helpful solution it will recieve links. You could even embed a link on a WordPress template for example – but be careful.
26) Build them internally
A great site structure which directs users to other similar content on your website via keyword rich internal links is a great tactic. The best thing is you can build as many as you like.
Donating to non-profit organisations not only helps the organisation, but can often provide your website with a killer link.
You can find opportunities by using various search strings
- “donate for”
- “donate to”
- “donate online”
- “donate now”
- “make donation”
You can find more here.
Once you have found some good opportunities, put the websites you see have made a donation through a backlink checker tool and you will likely find even more opportunities.
28) EDU Backlinks
I’ve found the easiest way to get EDU backlinks is by offering the organisation a discount on a product or service for students.
If this isn’t possible alot of them do have resource and useful link pages and will include your site if they think it’s a good fit.
Help a reporter out. The site is a hub for reporters and journalists looking for stories. Provide them with a story and the URL of a piece of content on your website to back the story up.
30) Blog Commenting
Make relevant and useful comments only. If your comment is useful or controversial enough you may even get some referral traffic to your website, as well as a link back.
Friendly advice – probably best not to make it ridiculously controversial just for the sake of it.